A Place for Bethany – Identity & Brand Creation

Went through many rounds of illustrative, typographic, and aesthetic iterations to form a final cohesive brand identity.

From there, Elle went on to create web materials (such as ap4b.org), and print materials, such as business cards. She stays on as their in-house graphic designer, as well as a member of the Board of Directors.

A Look into the Logo Iterative Process:

Quick Style Guide